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I am a Direct-to-Consumer wine marketing consultant. I have been immersed in DtC since 2004 and specifically consulting since 2008. With this experience, I often know what DtC initiatives work well and which do not.
My specialties include DtC channel management, e-commerce and database management, campaign management, email marketing, direct marketing, data analytics, data mining, marketing planning, reporting, wine club overhaul, and wine club or allocation release and processing.